2023 Vision

2023 Vision

OUR VISION

To be the best alternative for our customers, innovating for growth and acting in a collaborative, agile, adaptable and aligned manner.

OUR MISSION

We provide the world with products and solutions to build, protect and contribute to the sustainable development of the present and future.

STRATEGIC OBJECTIVES

— Profitability
— Durability

STRATEGIC INITIATIVES

— Safety and health of our collaborators
— Leadership, commitment and development of our staff
— Offer of outstanding value to our customers, associates and suppliers
— Management and execution of excellence
— Growth and financial health
— Sustainability and social responsibility

CULTURAL MANIFEST

— Unifying Element
— Our Work Environment
— Organizational Approach
— The Role of the Deacero Leader
— Management Style
— Focus on Results

PRINCIPLES

— Responsibility with Integrity
— Leading Humbly
— Respect for the Individual

COMPETENCIES

— Collaboration and Influence
— Talent Development
— Passion for Success
— Customer Orientation
— Leading Change